MIAMI, Fla. – August 16, 2018 – Brightline, Florida's new hospitality-focused express intercity passenger rail service, and the Adrienne Arsht Center for the Performing Arts of Miami-Dade County have joined forces to strengthen Miami's cultural movement. The newly announced partnership enables Arsht Center guests to easily travel between West Palm Beach or Fort Lauderdale to Miami on Brightline while enjoying in-station and on-board entertainment that aligns with the top cultural attraction.
“Brightline is more than a way to connect destinations but a venue to experience a performance or exhibit before you even arrive at the theater,” said Johanna Rojas, vice president of marketing for Brightline. “We are delighted to partner with the Arsht Center and look forward to curating special and unique art-themed trains and events. This partnership will engage guests by creating another avenue to immerse themselves in culture.”
Theater-goers are encouraged to travel by Brightline for the upcoming ArtsLaunch2018, a complimentary annual celebration at the Arsht Center to kick off Miami's arts season and celebrate the Center's official box office opening on Saturday, September 8 from 10 a.m.- 10 p.m. Created by the Arsht Center in partnership with the local arts community and DWNTWN Art Days, ArtsLaunch2018 includes a Community Village featuring more than 100 of South Florida's cultural organizations, mini performances, interactive workshops, chef demos, kids' activities, walking tours, food and beverage vendors, live bands, DJs and more. Brightline guests may easily access the Arsht Center by using the Metromover or Lyft, Brightline's official rideshare partner.
Leading up to ArtsLaunch, Brightline will feature weekend cultural activations both in-station and
on the trains beginning Saturday, August 18. Guests can look forward to seeing performances by DJ Kumi, Birdman's Clambake, Sol + The Tribu and exhibitions including Larry the Magician and The Frank Booth Cotton Candy. Programming will continue through September.
“The partnership between Brightline and the Arsht Center offers an enhanced guest experience for thousands of show-goers who attend performances each year, particularly those coming from Broward and Palm Beach counties to experience downtown Miami's cultural transformation,” said Suzette Espinosa Fuentes, vice president of communication for the Arsht Center. “We look forward to working closely with Brightline to further expand and amplify the South Florida arts experience, which is truly the way to connect communities.”
For more information, please visit www.gobrightline.com.
About Brightline
Brightline is the new benchmark for travel by train in America with express inter-city passenger rail service connecting Miami, Fort Lauderdale and West Palm Beach, with future service to Orlando. Providing a travel option that lives at the intersection of transportation and hospitality, the service will ease the stress of traffic, provide a simple and intuitive experience from door to destination, and foster new opportunities to explore more of Southeast Florida. Brightline is the only privately owned, operated and maintained passenger rail system in the United States. For more information, visit our website: www.gobrightline.com and follow us on Facebook, Instagram and Twitter.
About the Adrienne Arsht Center for the Performing Arts
Set in the heart of downtown Miami and designed by world-renowned architect Cesar Pelli, the Adrienne Arsht Center for the Performing Arts of Miami-Dade County is one of the world's leading performing arts organizations and venues. Since opening in 2006, the Arsht Center, a 501C3 non-profit organization, has emerged as a leader in presenting innovative programming that mirrors South Florida's diversity as well as a catalyst for billions of dollars in new development in the downtown area. Spotlighting legends and serving as a launch pad for local artists to make their mark on the international stage, the Center presents nearly 400 events each year across its flexible, state-of-the-art performance spaces. The Center programs several Signature Series, including the largest jazz series in South Florida, a major annual Flamenco Festival, and a robust program of new theatrical works as well as free programming for the community and an arts education program that serves nearly 60,000 children each year. As Miami's new Town Square, the Arsht Center also houses BRAVA by Brad Kilgore, a fine dining restaurant; the Café at Books & Books in the historic Carnival Tower and a weekly Farmers Market. Visit www.arshtcenter.org for more information.
# # #
CONTACTS:
Brightline:
Ali Soule: 305-521-4853
asoule@gobrightline.com
Michael Hicks: 561-655-3836
michaelh@louhammond.com